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Pricing Calculator

Work out the right price for your product or service based on your costs, desired profit margin, and time. Free and instant.

Formula: price = (material cost + hours × hourly rate) × (1 + margin%). This is an informational estimate, not financial or tax advice — verify with your own numbers or a professional before pricing decisions.

How to price a product or service

Work out a price from your costs, the hours involved and the margin you want to make.

  1. Open the Pricing Calculator and enter your direct costs.
  2. Add your hourly rate and the time the work takes.
  3. Set the profit margin you want and read the resulting price.

Common questions

What costs am I likely to forget?

The ones not attached to the job: software, insurance, accounting, unpaid admin, and the time spent winning the work. A rate that only covers billable hours quietly loses money.

What is the difference between margin and markup?

Markup is added to cost; margin is a share of the final price. A 50% markup on €100 gives €150, which is a 33% margin — confusing the two is a common and expensive slip.

Are my figures uploaded?

No. The calculation runs in your browser.